The North Face Basecamps
The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, is the first global brand to launch an innovative, location-based social media game called ‘Basecamps’, in which players create a basecamp on a virtual mountain with the aim of reaching the summit and winning dedicated The North Face® prizes. Basecamps invites players to create a personal basecamp in Facebook Places, using the Facebook application for mobiles. Each time a player or their friends check into their basecamp, their character climbs further up a virtual mountain. A player’s basecamp may be any real world location such as their home or office. Checking in at a North Face® store gives the player a boost further up the mountain in a virtual helicopter. Incentives such as booster packs containing The North Face® hats, scarves and other winter warmers help to fight the virtual chill. When the player reaches the last and final basecamp by midnight April 17th, 2011, instructions are sent on how to reach the summit. The first three people in the UK to reach the summit will win £1,000 of products from The North Face®, delivered to their door by the Basecamps van. Michele Scarano, Senior Digital Marketing Manager for The North Face®, comments: ‘Innovation is in the brand’s DNA. This game allows our fans and consumers to experience this characteristic.’ For full instructions on the game, click: http://apps.facebook.com/basecamps http://eu.thenorthface.com

