Mo Farah 5k world champion. European 10k record holder. Lucozade ambassador. Mo Farah reveals what it takes to be the best.

2011 Named men’s European Athlete of the Year by European Athletics
2011 Winner NYC Half Marathon
2011 Winner 3,000m European Indoor Championships
2011 Birmingham 5,000m Indoor Champion
2011 Winner Great Edinburgh Cross Country
2010 European 5,000m and 10k champion
2009 Silver, European Cross Country Championships
IAAF World T&F Championships, 5,000m, 7th
2009 European Indoor 3,000m champion
2008 Silver, European Cross Country
2007 IAAF World T&F Championships, 5,000m, 6th
2007 IAAF World Cross Country Championships, 11th
2006 European Cross Country champion
2006 Silver, European T&F Championships, 5,000m
2003 Silver, European U23 Championships, 5,000m
2001 European Junior Cross Country champion
2001 European Junior 5,000m champion

PERSONAL BESTS
3,000m – 7:34.47 (i) NR
5,000m – 12.57.94
10k – 27:28.86
10k road – 27:43 NR

TVC for the Converse at Foot Locker ‘Threads’ campaign, promoting the latest Padded Collar product exclusive to Foot Locker. Featuring yarn artists taking over the streets of Berlin.

Check out the women of adidas in action in this brand new video. From Caroline Wozniacki to Katy Perry, adidas women go all in.

Being an Adidas girl means giving your all, then going back for more. Every street is your stage. Every hurdle is a dare. On court. On track. Anytime. Anywhere.

Social Pursuits of the After Hours Athlete – Bowling, Darts, Pool, Pinball, Table Football, Babyfoot, Table Tennis

It’s that time of year when Sainsbury’s gets silly, really silly. And we’re capturing it all on film. Over the next few weeks the more Red Noses we sell, the more silly films we’ll release. Meet your guinea pigs, er… I mean team: Brenda, Lewis, Laura and James. These guys have bravely decided to boldly go where no Sainsbury’s colleagues have gone before. Planet silly.

Chilli Chomp
Our team will have more than a Red Nose if they eat all the chillies. Do you like it spicy? We’re not entirely sure if our team of Sainsbury’s colleagues do, but one thing we do know is that they’re game. Find out how far they’ll go for Red Nose Day, and whether any of them took on the might of the Scotch Bonnet.