The American photographer and filmmaker Alex Prager stages the Icons of Style key visual for Autumn/Winter 2012 in an imaginative and surreal film featuring Lara Stone and the Mercedes-Benz SL Roadster.
The passion for style and good design connects the two. For this reason Mercedes-Benz has supported the international fashion world for many years. First and foremost as title sponsor of the most important fashion events in the world: the Mercedes-Benz Fashion Week in New York, Berlin and Beijing as well as sponsor of the fashion weeks in Paris, London and Milan.
This new filmic interpretation of the American fairytale underscores the message of the key visual, in which a spotlight is on three style icons – Lara Stone, the Mercedes-Benz SL Roadster and Calvin Klein Collection.The fashion film is also all about style icons, with the Mercedes-Benz SL Roadster taking centre stage in this world as a design classic.
For further information visit:
www.media.mercedes-benzfashionweeks.com
www.mercedes-benz.com/fashion