Many people have been following social media week and are aware that some of the world leading companies took part in the week long event.Many of the events have been streamed and heavily tweeted about.

goviral took part in social media week(smw) by a presentational interactive discussing based on online video content vs distribution.This was cleverly accompanied by facts such as; exponential growth in video consumption since 2006 and the large amount of revenue facilitated via social media.

Mads Holmen explained the importance of social media in video and the distribution aspects that come with it. This amplifies the fact social media needs video just as much as video contents needs the distribution power of social media.

A key part of the presentation was an introduction to understand the use of multiple platforms that individuals can use to view video content and that different content lengths have different (PtE) play to end percentages on different devices. Moreover the presentation lead onto qualitative descriptive research that looked at specific successful campaigns which were driven by either great video content or social capitalism (tweets by famous people).

During the event there was a wide scale of discussing specifically referring to video. This included the direct correlation between Video and social.
Tips

• Sustainability is built by socially engaging often with fan or followers
• Video is better placed within content.
• Distribution can be earned by building your brand socially.
• Quick and early large scale video distribution can develop a snowball effect.

Lastly the presentation ended with with everyone discussing the impact of viral video content.

Pitch any TV executive an idea for a show, and no matter how good that idea, his first question will be; “can the show sustain itself into seasons two, three and beyond?” Marketers should apply the same principle. How will the idea scale to become an entertainment brand?”

- Mike Wiese, Head of Entertainment, JWT