Both the Syndicated Player and the Stand Alone Player can help goviral publishers to monetise their sites however each player is better used in different situations. What may work for the Syndicated Player might not work so well for the Stand Alone.

Editorial

As the Stand Alone Player only displays one campaign it is best used for editorial or contextually relevant placements. Placing a Stand Alone Player within an article can increase views to around 60% and more views means more revenue for Publishers.

Advertising Placements

Although there are many locations on a web page for advertising, the focus is mainly on banner placements. Apart from banner placements, videos can be posted between articles, in the comments section or any spot where is free space. Wherever a Publisher chooses to pu their advertising, it is generally the Syndicated Player which is more suited for these type of placements.

• Once posted, the Syndicated Player will automate itself, so Publishers won’t have to keep replacing it when campaigns expire, meaning there is zero maintenance and continual revenue.
• The Syndicated Player shows a range of content increasing the chances that a visitor will be presented with a video that they want to watch.
• It is geo-targeted meaning Publishers can monetise all traffic outside their country. With the Stand Alone, if a campaign is only open to one country any views from outside that territory will not be credited.

Overview

When using the Syndicated Player, you can choose a default video to display when there are no relevant campaigns for your site. This happens when there are no campaigns that are targeting your website category or when there are no live campaigns for your country.

Key Points

• You can use any HTML code (of a banner, widget, video, image, or any other creative)
• Will only trigger when there are no relevant campaigns to be displayed
• Can opt to display a non-paying video if you don’t have any preferred video you would like to display
• Can be your own content, a Stand Alone video code or a third party video player

How to

In your account navigate to the Campaigns tab and click on Syndicated Player

There are two options to choose: ‘Show them the following HTML’ if you want to display your own video or ‘Show them a non-paying video’
If you want to display your own video, paste the HTML into the box below

Overview

The Syndicated Player feeds in a selection of goviral videos, replacing them when the campaign expires. Once posted it requires zero maintenance as it will update itself automatically and offers a continual revenue stream.

Key Points

• Geo-targeted
• It will only display relevant campaigns for your website audience
• Zero maintenance
• Continual revenue

   See also Stand Alone Player

Overview

The Stand Alone Player is most suited for editorial placement when the video is related to your website content as it only ever displays only one campaign. Once the campaign expires, you will no longer be paid for any views generated from the placement even though the player will continue to display the video in the future.

Key Points

• Contextual editorial placement
• Posted as content on a webpage as a blog entry or article piece
• Runs one specific campaign
• Unique embed code
• Earn revenue from click to play views and fixed fee editorials

• Average click to play rate 60% in a contextually relevant placement (see below)

See also Syndicated Player