2012 marks REN’s 11 Year Anniversary and to celebrate this milestone they have launched a first
exclusive short film.

The film embodies the brand; it is honest, bold and rejects traditional images of airbrushed beauty. It tells the story of two young lovers; they feel invigorated, alive and discover true beauty within themselves and each other. Through the film REN is inviting everyone to enjoy the sensation of beautiful healthy skin. The film was shot in a fjord in Sweden by Vince Squib, to the track ‘Down to the River to Pray’ by Alison Krauss from ‘O’ Brother, Where Art Though’.

REN believes healthier skin is more beautiful skin, which is why they pioneered the concept of Clean Skincare. Clean Skincare gives all the benefits of the latest advances in cosmetic science without the drawbacks of skin-unfriendly ingredients. REN means clean in Swedish, Norwegian and Danish.

Breaking the conventional mould of skincare advertising, the film is confidently designed to establish REN as ‘the’ original clean skincare brand. This film from REN is a celebration of how REN believes we ought to feel and live in our skin. REN gives us skin that is clean and confident, skin that is pure and fresh, skin that loves other skin. Skin that makes us feel glorious, natural and alive and this film is the pure embodiment of the sensation of healthy beautiful skin.